We're more than wine makers.

Uproot is a winery that reimagines winemaking to create something fresh, modern, and full of energy. We're change makers, experience makers. And, yes, some might even say trouble makers.

The Best Fruit.


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Quantity over quality isn’t in our vocabulary. Only the best and most concentrated berries from our Napa and Santa Ynez vineyards make the cut.

The Best People.


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Greg’s the guy who was so passionate about wine that he uprooted his New York life to get his hands dirty in Napa. Jay’s the guy who dug in with his deep-seeded business experience to help breathe fresh life into a timeworn industry. Along the way we’ve surrounded ourselves with the best and most talented craftspeople.

Wine is a journey. Come along for the ride.

The Best Equipment.


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Whether it's fermenting grapes in our new French oak puncheons or implementing new technologies to help make our customer experience better, we are not satisfied unless we are using the best equipment in front of and behind the scenes.

The Best Process.


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Hand-picked fruit from hand-selected vineyards. Low-yield and small batch size. Fermented and aged in new French oak. Constant attention to detail. Delivery straight to your doorstep. We may not follow the rules, but we definitely don’t cut corners.

our label says a lot about us

Because it says a lot about our wine

What you see on the front of each one of our wines is their individual Flavor Palette, a little taste before you even drink what's inside.

Together, the blocks make up a Flavor Palette that is unique to each varietal and vintage.

Our label says a lot about us.

our values

These are our stakes in the ground. Deal with them.
Break the rules.

Break the rules.

Sure, we're setting down some ideas about how we do things. But at the core of it all is our belief that rules are for breaking. Yep, even these.

Compromise never.

Compromise never.

We're not here to make kinda good wine. There's always an easier way. We don't take it.

Customers are friends we haven't met. Yet.

Customers are friends we haven't met. Yet.

We treat people like friends, not customers. It's not a stretch to say we'd like to know every person who drinks Uproot.

It's not a job.

It's not a job.

We've had jobs. We know what that feels like. Here, we work harder than ever before and it still doesn't feel like work. Not even at 3 a.m.

Be thirsty to learn.

Be thirsty to learn.

We surround ourselves with people who know more than we do. We learn as we go, share what we learn, and never school anyone.

Open up and be honest.

Open up and be honest.

Ask us anything, if we don't tell you first. We're winemakers, not hoity-toities behind a green curtain.

Inspire.

Inspire.

We do our thing with the intention that others will be inspired to follow their passion and do their own thing, too.

Be humble.

Be humble.

We're ridiculously proud of Uproot. But we let people make up their own minds.

Let the generosity flow.

Let the generosity flow.

We strive to be a model of what companies can contribute to their communities.

Have a blast.

Have a blast.

We don't drink our wine with one pinky in the air. We know how to have a good time. It's wine, for godsakes. Oh, yeah.

our team

Like the ’27 yankees, only better

Greg Scheinfeld

Cofounder, Winemaker

greg@drinkuproot.com

Jay Levy

Cofounder, CEO

jay@drinkuproot.com

Christina Juzdan

Executive Assistant

christina@drinkuproot.com

Lauren Kozy

Marketing Manager

lauren@drinkuproot.com

Matt Whitehead

Operations Manager

matt@drinkuproot.com

Chris Streiter

Sales Manager

chris@drinkuproot.com

David Nunez

Graphic Designer

david@drinkuproot.com

Possibly You?

Uproot is now hiring!

help@drinkuproot.com