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Judging wine by the label is highly recommended!

Good day and happy wine Wednesday wine lovers!  I certainly hope your week has started off to be a good one for you.  I started my week with a drive up to the Okanagan Valley to Penticton for a two day stint on the BC VQA tasting panel.  As I was without my little family this time, I took the opportunity to listen to my iTunes on ‘shuffle’ mode and had one of my more memorable car dancing journeys.  When those first few bars start to play from a song you LOVE but haven’t heard for far too long comes on – well – I call it ‘car music ecstasy’.  It was sunny outside and the drivers on the road were not horrendous.  I think I got a few side glances from drivers and passengers when I passed by them doing my very best Janis Joplin impersonation to her brilliant song “Move Over.”  Good times.

Alright Campbell, onto the wine please!  Indeed.  When I was down in Santa Barbara/Santa Ynez Valley for the Wine Bloggers Conference I had the good fortune of literally running into a winemaker and his business partner as we were looking over the conference schedule.  We struck up a conversation and the next thing we knew we pulled chairs up to a table in the lobby of the hotel and started an impromptu interview.


Greg Scheinfeld and Jay Levy launched Uproot Wines in 2013.  Greg worked on Wall Street in NYC yet knew the key to his future happiness was a move to Napa Valley, California.  There, he worked with some great winemakers and learned his new craft and passion.  Greg ‘uprooted’ his family to come with him, hence the name Uproot Wines.  Jay, as the co-founder, has his background in finance and business and has paired with Greg to create a modern wine brand.


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