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Can you have it all? VC Jay Levy is the latest to try

by Richard Nieva

Jay Levy, cofounder and partner at New York-based Zelkova Ventures, was drowning in legal and regulatory paperwork, with fevered anxiety, when it hit him: “I’m an entrepreneur again.”

Levy, whose firm’s portfolio companies include Fab, Klout, and Livefyre, this week launched his own business: an ecommerce wine company named Uproot, cofounded alongside Greg Scheinfeld, a Napa winemaker. Getting the proper licenses and accreditations to make and sell wine took a stressful year and a half, he says.

After years in venture capital funding early stage startups, Levy says he missed the romance of entrepreneurship. In college, he was the first employee at, a failed Web portal that he describes as Yahoo for college campuses. Now he’s giving it another go-around.


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