When we started Uproot nearly 3 years ago our mission was to shake things up in the wine world. We needed to make awesome wines, while being open and transparent every step of the way. So, we knew we needed to partner up with a company that would help us create a brand style that was unique to our vision. Enter Turner Duckworth. Over an 18 month period we worked together to develop what is now our "fingerprint" - the Uproot Flavor Palette.
Last night was the 55th annual CLIO Awards. The CLIO Awards are the world’s most recognized awards competition for advertising, design, digital, and communications. So we couldn't be prouder to announce that Turner Duckworth and Uproot took home a Silver CLIO for our visual branding and packaging design! We're honestly still in shock. If anyone would have told us 18 months ago we would be competing against heavyweights like Porsche, Coca-Cola, IBM, and Nike for awards, I'd tell them they had drunk too much Uproot.
Recognition like this reminds us to always think differently and not to be afraid to shake things up. You may just make history in the process. Thanks for the support!