Killing The Old School Wine Label

April 29, 2014

It's been noted many times on this website, and on a host of others, that the wine industry is about to go through a seismic shift of focus. The days of the chateau, the oil painting, and the random animal seem to be behind us. California with its weird, youthful free spirit seems to be the home of the shift, polarizing Europe's time-honored sense of tradition and somewhat intimidating stature.

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Uproot Wines is a company at the heart of the change. Founded in 2010 by young Wall Street oenophiles Greg Scheinfeld and Jay Levy, the company has sought to bring a fresh look and style to the wine industry. They recognized wine was about to start getting hip and saw an opportunity to rethink the design, approach, and the mentality of their brand.

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Bummer!

Looks like you are not 21 yet, enjoy your youth and come back to visit when you are.