Uproot Wines is making a better bottle for millennials
April 30, 2014
Last month, the Miracle Machine – a device that promised to turn water into wine in only three days – took the internet by storm. To no one’s surprise the gadget turned out to be a fake. But the hoax did make one thing clear – apparently the tech kids are interested in more than just Four Loko and ironic beer.
Napa- and New York-based Uproot Wines was founded with the belief that the wine industry had no idea how to appeal to millennials (those of legal drinking age, at least).