A Venture Capitalist Walks Into A Winery...
NEW YORK — Jay Levy and Greg Scheinfeld didn’t have a famous winemaker. They didn’t have a winery. They didn’t even have a vineyard. But Levy is co-founder and partner...
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Judging wine by the label is highly recommended!
Good day and happy wine Wednesday wine lovers! I certainly hope your week has started off to be a good one for you. I started my week with a drive...
The Minimalistic Wine Label Approach
There’s been some chatter recently about Uproot Wines and its newly introduced color-coded labels that represent the wine’s flavor palette. See, e.g., Millennials Targeted with Color-Coded Labels. The colored boxes...
Uproot targets millennials with wordless wine labels
Many wine companies are trying to figure out how to appeal to millennials, people from 21 to 35 who seem more attracted to cocktails and craft beer than wine. Most...
Uproot Wines is making a better bottle for millennials
Last month, the Miracle Machine – a device that promised to turn water into wine in only three days – took the internet by storm. To no one’s surprise the gadget turned...
Killing The Old School Wine Label
It's been noted many times on this website, and on a host of others, that the wine industry is about to go through a seismic shift of focus. The days...
Gifts to Bring to a Spring Holiday Gathering
With Passover and Easter both this week, you may be attending a social function with your family and friends. Show your hosts how grateful you are not to have spent...